Gathering positive customer feedback is one of the most powerful ways to build credibility, drive new business, and improve your moving company’s online reputation. But getting busy crews to consistently ask for reviews can be a challenge.
1. Explain the “Why” Behind Reviews
Share the impact: Show your crew how good reviews bring in new jobs and boost morale. Present real examples of how a recent 5‑star rating led to extra leads or a big referral.
Tie it to goals: Link review collection to company targets (e.g., “10 new reviews this month”) and celebrate team wins.
2. Make It Easy and Automated
Mobile prompts: Use your Easyly CRM’s automation feature to text/email a pre-written review request right after the job is marked complete.
One‑click templates: Provide quick-response scripts or QR codes printed on business cards that crew can hand to customers on-site.
3. Create Incentives That Motivate
Individual rewards: Offer small bonuses or gift cards for every 5 reviews collected per crew member.
Team competitions: Run monthly contests where the top reviewer wins a prize (e.g., lunch outing, company swag).
Recognition: Publicly acknowledge top performers at staff meetings or on your communication board.
4. Train and Role‑Play
Script practice: Hold short role‑playing sessions so crew feel confident asking for reviews naturally (e.g., “Thanks for choosing us—would you mind leaving a quick review on Google?”).
Objection handling: Teach simple responses for customers who hesitate (e.g., “It only takes 30 seconds and really helps small businesses like ours!”).
5. Foster a Customer‑First Culture
Lead by example: Have managers and office staff ask for reviews too—when leadership does it, everyone follows.
Share success stories: Highlight standout reviews in your newsletter or team Easyly channel to reinforce positive behavior.
6. Keep It Authentic
No fake reviews: Encourage genuine feedback—customers will spot insincerity and it can harm your reputation.
Respond to feedback: Show customers you value their voice by replying to every review with a personalized thank-you or resolution if concerns arise.
Key Takeaways
Clarify why reviews matter, automate the ask, and simplify the process.
Motivate crew with tangible incentives and public recognition.
Monitor results, train your team regularly, and foster authenticity.
By embedding review collection into your daily workflows and celebrating each success, you’ll build a strong review pipeline that fuels growth and strengthens your brand.