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How to Generate Your Own Leads

A concise roadmap for moving companies to attract, capture, and nurture potential customers on their own—no paid leads required.

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Section: Guides and Resources for Everything

How to Generate Your Own Leads

Organic lead generation is the key to sustainable growth—whether you’re booking your first moves or scaling an established business. In this guide, you’ll learn proven strategies to:

  1. Identify and reach the right audiences

  2. Advertise effectively across multiple channels

  3. Amplify fresh leads into new opportunities

Let’s dive in!

1. Pinpoint Your Ideal Customers

Start by listing the types of people who need moving services most often—then build your outreach around their interests and habits. For example:

  • College students – Moving dorms each semester

  • Active-duty military and veterans – Frequent relocations

  • Real estate agents – Referrals from new homebuyers

  • Furniture stores – Customers purchasing large items

Tip: Brainstorm local niches—any business or group connected to moving presents a partnership opportunity.

2. Choose the Right Channels & Messages

Match your advertising platform and message to each audience’s preferences:

Audience

Channel & Tactics

College students

• Facebook & campus groups: post limited-time discounts + referral links

• Instagram Stories with swipe-up to your lead capture form

Real estate agents

• LinkedIn outreach: send personalized connection requests, highlight your reliability

• Email with 5% referral fee or exclusive client discount

Furniture store customers

• In-store flyers or receipts with QR code to a mobile form

• Partner with store managers for bundled delivery promotions

Friends & family

• Create a referral link and offer $20 service credit for every successful booking

Pro Tip: Always include a clear call to action (e.g., “Scan this QR code to get 10% off!”) and an easy referral link.

3. Leverage QR Codes & On-Site Promotions

Turn anything physical into a lead magnet:

  • Truck branding: Large, eye-catching QR code on your vehicle that links to a short lead capture form

  • Apartment complex boards: Leave a branded flyer or business card in lobbies with a QR code and a special offer

  • Local bulletin boards: Post at coffee shops, laundromats, and community centers near your service areas

Quick Setup: Use free online QR code generators and integrate the code with your CRM’s web form.

4. Build Strategic Partnerships

Expand your reach by teaming up with complementary businesses:

  1. Real estate firms: Offer a flat referral rate (e.g., 5% of job value) or discounted services to their clients

  2. Home improvement retailers: Cross-promote in-store or include your brochure in purchase bags

  3. Local employers & schools: Provide group rates or special programs for employee/staff moves

FYI: A well-crafted partnership email can yield high-quality leads—introduce yourself, explain mutual benefits, and propose a quick call.

5. Automate & Track Your Efforts

Consistent follow-up turns interest into bookings:

  • CRM automations: Trigger SMS/email campaigns for every new inquiry

  • Lead scoring: Prioritize high-intent leads (e.g., move date within 30 days)

  • Analytics: Monitor source performance—double down on channels that drive the most conversions

Metric to watch: Conversion rate = (Bookings ÷ Total Leads) × 100. Aim for at least a 20% conversion.

6. Turn Clients Into Ambassadors

Boost organic reach with delighted customers:

  • Referral programs: Offer existing clients rewards (discounts, credits) for every new lead they send your way

  • Social proof: Ask happy customers to post photos or video testimonials—share these on your website and social media

  • Review follow-up: Automate review requests to capture positive feedback and improve credibility

Remember: 85% of people trust online reviews as much as personal recommendations.

Quick Start Checklist

Use this checklist to kick off your organic lead generation efforts:

  • Identify and list 3 target audiences and their preferred platforms.

  • Design and distribute QR-coded flyers for on-site lead capture.

  • Draft partnership outreach emails for real estate firms and furniture stores.

  • Set up Easyly CRM automation workflows for post-move follow-up and referral tracking.

By systematically applying these tactics, you’ll turn your marketing efforts into a steady stream of high-quality, organic leads—fueling growth for your moving business.

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